GFiber Rename

We returned to Austin for more street hustle with our good friends at GFiber, creating all of the content for their monumental rename campaign. We asked customers and non-customers alike what a name means to them. Strategically moving from their Google roots to the truncated GFiber - we get into the meaning of the G in GFiber, with some fun results. Spoiler alert, it doesn't mean Google anymore. (see M&A)

We always love shooting in Austin (Lew's old haunt) and working with a great cast of characters. We street cast several of our on-camera talent right on the spot and hired a few others.

Can you guess who's who? In addition, we also did the radio spots.